How to calculate your marketing team: budget, number of professionals and costs
Is it better to hire an agency or work with an in-house marketing team? This is a common question among […]
Digital Marketing
Digital Marketing
How are companies delivering a better customer experience?
Companies delivering A survey reveals that approximately 88% of companies consider customer insights when developing processes, products and services. This
Digital Marketing
Holistic Marketing: discover the essential pillars for developing a solid and integrated strategy
Within the discipline of marketing management, Holistic Marketing is a proposal that aims to create strategies that are more suited
Digital Marketing
ESG in practice and the use of startups for strategic solutions
ESG in practice The business environment is constantly learning, so there is always room for debates regarding work dynamics and
Digital Marketing
What is Account-Based Marketing and how to apply it in practice
Account-Based Marketing (ABM) is a marketing strategy that focuses on specific, high-value accounts rather than a broad audience. This approach
Digital Marketing
How to convert leads in 2023 and stand out in the market: essential tips
Convert leads Lead conversion is one of the most crucial tasks for any company that wants to stand out in
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How can an IT services integrator improve collaboration in your business?
One of the main characteristics of digital transformation is to encourage the use of collaboration tools to increase team productivity.
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The service integrator and control of your data
All this evolution means that the amount of data held by an organization is increasing. As a result, the difficulty
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Good idea when searching for the ideal
In addition to everything mentioned above, a partner is to analyze their experience. Here, the focus is not only on
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When it comes to choosing an external partner
There’s nothing better than one that can help you throughout the entire process. Therefore, an integrator must present itself as
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BI Project: How can an IT service integrator contribute to its implementation?
Few people understand the concept of a service integrator, and many of them are from the IT department. Even so,
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Power BI performance report, understand how it can help you
Power BI is a concept that brings together a series of tools capable of collecting and manipulating data to generate