That develops products that make the most of the charms of the northern land. Recently, they expanded their flagship product, Furano Melon Dice Caramel. Sogo Package Co., Ltd. was in charge of packaging printing for this product. The three-dimensional varnish coating reproduced the sizzle and realism of the melon in the main visual down to the smallest detail, resulting in a significant increase in sales. The UV inkjet spot varnish coater “JETvarnish 3D Evolution” was used to decorate the package.
Promoting the unique charm and deliciousness of Hokkaido
Dounan Shokuhin is a confectionery country wise email marketing list manufacturer located in Hakodate, Hokkaido. They specialize in the production and sale of two categories, caramel and chocolate, and their policy is to provide customers with the charm and deliciousness of Hokkaido.
“Hokkaido confectionery that appeals to the image of nature occupies a large share of the market. As one of these companies, we strive every day to add the charm of Hokkaido to our products.” This was told by President and CEO Toshiya Seki. In addition, he says that the number of inbound tourists visiting Hokkaido has increased in recent years, and the key to differentiation is how they can provide the unique charm and value of Hokkaido to inbound tourists as well as Japanese tourists.
Dounan Foods Co., Ltd. President and CEO Toshiya Seki (right) and
Development Group Manager and Group Leader, Manufacturing Department
Marketing Planning Group and Sales Department Chie Homma
Attractive packaging is the key to differentiation
Souvenir shops are crammed with sweets there will be times when you’ll have to prioritize and food products. Every manufacturer and product tends to have the same appeal, emphasizing the Hokkaido flavor. “In order to attract customers and get them to pick up the product, visual appeal is very important. Designing attractive packaging is a major point,” (President Seki). However, it is extremely difficult to differentiate from competitors with just a picture, photo, or design. “It has become very important to make an impact in a different way,” he reflects.
Thick varnish decoration for new product packaging
Dice Caramel is a core brand of Dounan Foods. One of its variations is Furano Melon Dice Caramel. “We have renewed this product and created a new pack of 5. We wanted this new package to have a strong impact,” said President Seki. They wanted to emphasize the sizzle of the melon even more. They wanted to add some ideas to make the product appealing to customers at the storefront. That’s why they decided to use a thick varnish coating for decoration.
Benefits of the introduction
The package is exactly as I imagined it.
Who was in charge of printing the shops 9177 package, gave us several ideas for patterns and we decided on the image from among them. The actual package that came out was exactly what we had imagined,” said Chie Homma of the Product Development Department. “The thick varnish coating created a three-dimensional effect in the mesh of the melon itself, and the photo of the melon cut into pieces looks fresh.