Do you want to Quick read: what improve your online visibility . Attract organic traffic and earn a new zealand phone number library living from your online business? Be relevant to Google? I invite you to discover without further delay how to conduct an SEO semantic audit to improve your online performance. To make this technical analysis more concrete, I’m sharing with you an example of a semantic analysis performed on our site.
In this blog post, I’ll show Quick read: what you how to use SEOQuantum’s crawl tool to perform a complete semantic audit of your site . I’ll analyze the problems you encounter and give you solutions to optimize the factors that penalize your SEO.
Using an example of a semantic audit , I suggest you discover how to analyze the following crucial points :
- content analysis ;
- on-page technical control ;
- mesh verification ;
- details of all internal pages ;
- overview of the skeleton of the audited site.
To find out how to Quick read: what conduct a semantic SEO audit and improve your SEO strategy, I invite you to continue reading.
What is a semantic audit?
A semantic audit , sometimes called a content audit or editorial audit, allows you to check the relevance of a website and the quality of its content . This in-depth study is therefore essential to improve your natural referencing and is an integral part of a complete SEO audit .
Carrying out a semantic analysis means discovering the optimization elements to be added to your site to make it more visible on Google :
- determine the level of expertise in your field;
- discover the coherence of your pages ( thematic clusters );
- understand the relationships between each of your pages ( internal linking );
- know the penalizing factors for your organic referencing;
- plan improvement priorities .
This key element is so important because search engines also perform semantic analysis to analyze pages published on the web. In 2011, the Google algorithm update , known as Panda, disrupted the results pages. The fight against keyword stuffing then resulted in a new way of considering a text and a site in its entirety : the semantic field.
Semantic audit: SEO Quantum example
Want to know how to perform smart e-commerce platforms for influencers: turning your audience into loyal customers a semantic audit in just a few minutes. It’s possible with the SEOQuantum semantic crawler tool !
At a glance, you can see your site’s performance score and many areas for improvement . You can also export the complete crawl and mesh data to an Excel spreadsheet to consolidate all of this information into a single document.
In the header of the semantic report , you can clearly see the topics on which the site is relevant . You can also discover the dominant anchors of your internal links, which is a revealing element of the main topics you cover.
Below these first groups of information, you have access to 3 detailed categories of analysis , accompanied by optimization advice . The study focuses on content , on-page technique and internal linking .
1. Content and semantics
In this section, we analyze the semantic relevance of all analyzed pages as well as the key factors for your page to be referenced on search engines. To further analyze the analysis on a case-by-case basis, you can then use the SEOQuantum semantic analysis tool .
Orphan pages
Analysis : Two orphan pages appear in the american samoa business directory audit report. This means they are present in the sitemap.xml file, but they are not internally linked to any other pages.
Tip : Adding links to these URLs helps increase their awareness.
Pages without contextual links
Analysis : 42 pages are not linked by hyperlinks contained within the text itself, despite the fact that they appear in the sitemap.xml file.
Tip : Same recommendation as for orphan pages, you should add links to these pages to improve their popularity.