Even if you emboss the cardboard used for the paper containers we currently use, it is thick and it is difficult to create a three-dimensional effect. However, the impression of the three-dimensional effect of the thickly applied varnish this time was completely different. The glossy finish of the varnish also had a great impact,” said President Seki. The company
achieved a three-dimensional effect and country email list detailed reproduction and expression that could not be achieved with previous press coats or embossing processes. “The effect of the thick varnish is that it brings out the sizzle of the fruit and the realism of the melon, and I think it is a package that really emphasizes the message we wanted to convey,” said President Seki.
Since its release, sales have increased 300% year-on-year
The new packaging caused a big stir managers will have periodic meetings with when it hit the market. We heard from retailers that it stands out among the other products on display, and that it sometimes shines brightly depending on the light, which catches the customer’s eye,” said Homma. It was in July that tourism demand in Hokkaido reaches its peak. “Combined with the existing single pack product, we were able to achieve a 300% increase in sales compared to the previous year. We now have a third pillar in our mainstay diced caramel line, which is huge,” said President Seki. It seems that the decorative packaging was a major factor in increasing sales.
The thick varnish applied along the mesh of the melon gives a three-dimensional expression to the sizzle of the fruit.
As the third pillar of diced caramel, it has contributed greatly to sales at Dounan Foods
Future developments
We would like to continue to actively adopt this technology in our new products.
Thick varnish coating is highly visible to customers and has a strong appeal at the storefront. President Seki said that he would like shops 9177 to actively adopt it for packaging in the future. Furthermore, regarding the foil processing, which is a major feature of “JETvarnish 3D Evolution”, he said, “Gold and silver foil processing is not only a great differentiation, but can also be processed at the same time as varnish coating, and I think it has great benefits in terms of cost and speed. I would like to consider introducing
With the introduction of decorative processing as a trigger, Dounan Foods’ packaging strategy is starting to expand significantly.