Researching and analyzing your Search and Find keyword competitors’ keywords is one of the best ways to optimize your SEO . Finding a competitor’s keywords allows you to improve your SEO strategy and gain a competitive advantage . In this algeria phone number library article, we’ll learn how to identify the keywords your competitors are using, evaluate their performance, and use this information effectively.
What does competitor keyword analysis consist of?
A competitor’s keywords are the phrases used by Search and Find keyword your competitor that they are ranking for , regardless of their position. Knowing their phrases will help you optimize your SEO strategy. Here are 4 ways to use the data collected:
- Steal keywords from your competitor and thus be referenced on the same expression.
- Find keywords that haven’t been used by your competitors yet.
- Discover general terms you might not have thought of that are used in your niche.
- Find out why your competitor’s website ranks higher than yours for general keywords.
How to find keywords for a website?
If you’re hoping to find a tool that Search and Find keyword automatically generates a list of your competitors’ keywords in how to create effective content for instagram just a few clicks, you’ll be disappointed. It’s not that simple. While some tools are very useful, you’ll have to do some manual research to compile a comprehensive keyword list. But don’t let that discourage you. While there isn’t a tool that can search for all your competitors’ keywords in one click, there are a few strategies that can simplify the research process.
The first step in finding a relevant keyword that drives traffic to competing sites is to brainstorm . On a piece of paper or an Excel spreadsheet, write down all the keywords that come to mind to represent your brand, products, or services. To do this, always think about the user and the type of query they would likely type into the search bar. To help you with this, you also have the option of clicking on the suggestions provided by Google when you enter a specific term.
Once you’ve done this, you can move on to the next step and use the tools available on the Internet . Below, I’ll share my favorite tools for finding and analyzing keywords that make your competitors visible online.
Top 7 Tools to Find Your Competitors’ Keywords
Here are several different tools, each with their own advantages. For a complete analysis of your competitors’ SEO keywords, I recommend using them all. You’ll then be able to know exactly where you should focus your content marketing strategy !
1. Know the keywords of a site through the source code of its page
This is the “old-school” and most tedious method. In your internet browser, go to your competitor’s website and select the page you want to research. If you’re unsure of your SEO competition, simply type in the keyword you want to rank for. Then analyze each organic result on the first page of the SERP.
Once you’re on a competitor’s site, right-click on the page to view the page’s source code (keyboard shortcut: CTRL + U). A window displaying the page’s HTML source code will appear. Look for keywords in the code, including the title tag, meta description, meta keywords tag, and all image alt and title tags (for your information, most websites no longer use the keywords tag – it’s obsolete).
SEOQuantum: Text analysis tool
Do you want to extract keywords from a text ? With its content analysis tool , SEOQuantum offers to find the keywords of a text via the page URL.
To search for keywords in a text, launch a semantic analysis, then go to the “Text optimization” tab. Finally, enter your text or the URL to be studied.
Screaming Frog Spider
Use Screaming Frog Spider software to perform a simple audit of your competitor’s website . Simply download the software to your computer and use it to analyze your competitor’s website. This tool is in English, but easy to brazil data understand and available in a free version. For SEO experts, a paid plan (£149 per year) allows unlimited searches.
It works similarly to a search engine. You’ll get a lot of information, including metadata, alt tag, anchor text , title texts, and much more. All these components help identify the keywords your competitor has targeted . Don’t hesitate and start researching your competitor’s keywords using Screaming Frog.