Competition in the digital world is increasingly ecuador phone number library fierce for businesses? and a good social media strategy can be a real advantage in distinguishing them. The numbers don’t lie: 40% of the world’s population uses social media? of which:
- 2.046 billion belong to Facebook.
- 1.5 billion belong to YouTube.
This data? provided by Hootsuite? conducted a study called “Global Digital Statshot?” provides an objective view of the power of social media in promoting any type of product or company? thanks to its ability to influence.
Importance of Social Media as a Digital Marketing Strategy
The design of digital marketing strategies through the use of social media will depend on the nature of the company. Along with this? it allows clients and/or users to view the company’s profile and promote its corporate image. It also allows potential clients to be attracted and retained? promote products? and even measure sales generated by products.
The results obtained from implementing strategies on platforms such as Facebook? Twitter? YouTube? and others? make it possible to make adjustments and optimize a company’s digital marketing. Hence the importance of planning? designing? and executing campaigns through social media.
Social Media as a Digital Marketing Strategy
There are countless strategies that can be applied?
depending on what you want to achieve and the international seo: is your website ready? results obtained. Some of them are:
1. As a Market Study
The success of an online business will depend largely on its consumers? generated sales? and profitability . This is why it is important to understand consumers? their tastes? and Social networks as a digital interests? as this knowledge will allow us to meet their needs. In this sense? social media can contribute to the collection of relevant information and data.
And at the same time? it will allow us to know what Internet users think about the company and/or products. This requires generating content that invites users to leave their opinions.
2. To Promote The Image
Promoting your corporate image and keeping your company in the minds of consumers is vital? and for this? the use of video as a tool is necessary . Platforms like Vimeo Social networks as a digital and YouTube can become great alternatives that will facilitate the publication of short videos with detailed? interesting content that can go viral and reach many more users.
3. For Loyalty
Customer loyalty to a brand is achieved by implementing a social media strategy that allows you to address needs in real time and with direct communication. The goal is to address user needs and serve them throughout the entire purchasing process? from the decision-making process through the purchase? even after the sale.
Today? many companies have understood the importance of customer service for digital marketing. A visible example is the great progress Comcast has made with this type of social media strategy? which improved its reputation and gained thousands of new customers and increased loyalty.
It’s worth noting that this company had a very poor reputation? so to address this? they decided to open various customer service channels through Twitter . The results were incredible; in just 24 months? the company had more than 60?000 followers.
4. Lead Capture.
Social media can be very well leveraged to gather information about users ? such as their email address? name? age? and gender. They allow you to send personalized messages (directly to your email) and maintain direct communication with the customer? and above all? create a database.
However? sending emails to customers interested in the products you offer allows you to simultaneously capture leads ? which can increase sales. The database can also be obtained through other tools such as information downloads? blogs? campaigns? eBooks? and more.
5. Increase in sales
In this regard? increasing sales can be achieved by posting promotions? discounts? and coupon giveaways through social media.
Recommendations
Running a digital marketing campaign through social media is essential; however? it can’t be undertaken lightly. It’s advisable to establish clear goals and objectives? that is? to know exactly Social networks as a digital what you want to convey. Furthermore? it’s also necessary to be consistent in the type of strategies implemented? while also choosing the type of platform to use? the metrics? the type of presence singapore number you want to have? and studying your target audience.
All of this will ensure that the strategies employed are successful and translate into improved digital marketing for the company? greater recognition? a good reputation? and even increased sales.