Twitter is one of the most important social networks worldwide, both in terms of the number of users and the great relevance it has in the communication strategy of companies, both in terms of communicating through Social Media Optimization ( SMO ) and through Social Media Marketing ( SMM ).
But in recent weeks, there have been a number of events and news items that could significantly change the essence of Twitter. Two of them have prompted this post: the change in the favorites icon from a star to a heart, and of course, the news that each tweet will be able to reach 10,000 characters , which appeared a few days ago.
A couple Twitter’s essence of months ago
the social network’s famous little bird icon, which it had used to show that we liked a tweet, changed from its classic star to a heart. Already nigeria phone number library at this point, many social media experts were warning that Twitter was losing some of its essence in an attempt to become more like the most widely used social network in the world, Facebook. The incident remained a mere anecdote, but it signaled the start of future changes, and these won’t be long in coming.
The loss of Twitter’s essence
This month, Twitter CEO Jack Dorsey published a tweet through a personal account confirming the launch of the ability to publish tweets of up to in addition, ikea also provides kitchen 10,000 . This represents a true revolution for the social network, but also powerful changes for Twitter users, who will have increased opportunities to communicate their news and information on Twitter.
But this radical change also represents a substantial shift in the concept of Twitter , making it similar to its competitors, especially Facebook, which is why many users cried out in horror at such a change.
One of Twitter’s original principles
which characterized it, was its 140-character limit. If this is finally changed, the concept of substantial and relevant information that the company european union email list proposed will be blurred, turning it into a hybrid of Facebook, Google+, and LinkedIn.
Many experts have highlighted that this substantial change is due to the company’s significant losses and the slowdown in its user growth, but changing the very concept behind the social network’s conception doesn’t seem to me to be the best solution to resolve its financial problems.