Create an editorial line and a detailed briefing
Before placing your first order, you should summarize your needs in The quality of texts two essential documents. These will help guide the chile phone number library writer and reduce back-and-forth after the content is written.
1. Editorial line
The editorial line is a summary of your digital communication requirements . It must be representative of your content strategy and your brand image. It allows you to:
- convey your company’s identity,
- make your brand credible,
- lead content production,
- harmonize your message,
- synchronize the work of your editorial team.
To create an editorial line , you must therefore:
- determine the topics to be covered,
- specify your objectives (organic traffic, conversion, loyalty, etc.),
- target your readership,
- personalize your communication (tone and form),
- analyze your competition on the web and take inspiration from the best.
2. Editorial briefing
The writing brief should be as precise as possible. It saves the writer time and ensures a satisfactory result from the first draft. In this document, you should detail the following points:
- main keyword,
- approximate title,
- length of content,
- editorial plan,
- objective (conversion, loyalty, SEO, etc.),
- type of content (blog article, landing page, etc.),
- deadline,
- budget,
- other needs (royalty-free images, other communication channels, etc.).
The more complete this document is, the more the delivered content will match your expectations . Take the time to create a standard file before your first order. You can then update it for each of your requests. This will allow the web editor to write your texts faster and more efficiently.
5 tips for finding a web editor
Now that you know your needs and requirements and have prepared all the necessary documents, you can then calmly search for the web editor who suits you . To do this, there are five methods that I detail below.
1. Call on your network
Do you know other email address on website – best practice to protect from spam website owners or bloggers . Don’t hesitate to ask them if they know a competent web writer! Indeed, recommendations are an excellent way to find a serious and efficient professional .
Ask your friends if the web writer delivers their texts on time, what their rates are, and if they follow guidelines. You can also inquire about their results and get a good idea of their professionalism before contacting them.
2. Look for a web editor on social networks
The best social network for finding a web editor is undoubtedly LinkedIn . Simply type “web editor” into the search bar and browse the candidates’ profiles. You can then easily connect with those you’ve selected and ask them any preliminary questions before an initial interview.
You can also find a web editor on Facebook . This time, the most effective way is to join specialized groups and directly submit your request there. Detail your needs and add all the necessary information so as not to waste your time. In addition, you can draw inspiration from recommendations made by former clients who are still present on these groups.
3. Use a digital agency
Whether it’s an SEO, web marketing, or website design agency, they’re sure to have good contacts to recommend . You could even ask web writing trainers if any former students might match your search criteria.
However, I recommend that you always take the time to interview the writer you’re considering hiring. This way, you can detail your expectations in detail and judge for yourself whether they seem to meet your hiring criteria.
4. Find a web editor on the Internet
A simple Google search is also a good way to cn leads find a web writer. Some have websites, so you can have all the information you need before contacting them. To refine your search, consider adding a keyword that seems relevant to you (for example, “web writer Paris” or “automotive web writer”). This will narrow down the results and speed up the process.
5. Browse freelance and web writing platforms
There are many freelance platforms where web writers are present. One such platform is Malt , which is full of web writing professionals . If you want to order cheap and large quantities of texts, you could turn to the following platforms:
- The Web Editorial Team ,
- GreatContent ,
- Redacteur.com ,
- TextMaster ,
- Writers ,
- TextBroker .