This is the first information your visitor gets when arriving on your web page. The title czech republic phone number library of your article must therefore be striking and make you want to read it . In copywriting , the techniques used to optimize your

are as follows:

1. precision,
2. emotion,
3. issue,
4. solution.

The title is a promise you make to your reader. This key information will encourage them to read the page. Furthermore, for SEO purposes, you must integrate your main keyword naturally, preferably at the beginning of the title, while remaining  representative of the content offered on your page.

 The introduction (or chapeau)

You only have a few seconds to captivate your visitor and make them want to continue reading! The introduction (also called the lead) is crucial. In less than 100 words, you want to quickly detail the problem and offer a workable solution. To do this, consider the 5 Ws:

• Who: who?
• What: what?
• When: when?
• Where: where?
• Why: why?

To optimize this hot zone, you work on semantics and try to place as many lexical variants there as possible . Obviously, your main query must also appear there. This part of your text is so important that the first 100 words are considered to be particularly taken into account by Google’s algorithms.

 Subtitles (tags: H2, H3, etc.)

To promote reading in “F,” your subtitles are of great importance. This allows your reader to quickly find their way around and what they need without having to spend too much time on it. Based on this user need, indexing algorithms give “weight” to the words present in your subtitles.

Additionally, some of your subtitles may be included in the SERP. This is particularly the case in the “other questions asked” category. Therefore, adding your main keyword or a variation is important for your SEO. Furthermore, Googlebots  appreciate pure HTML markup. This means you must respect the hierarchy of headings and not use a single Hn tag (except for the H1, which must be unique!).

Example of a healthy HTML structure :

However, think first about user experience , then search engines. If your subtitle is more relevant without a keyword, don’t try to add it at all costs. This way, you’re meeting the user’s needs and not over-optimizing your content.

The conclusion

This area doesn’t necessarily have a direct impact on your Google ranking. However, it’s an important part of web writing because it’s the last impression you leave on your visitor . Just like in life, the first impression (introduction) and the last impression (conclusion) are essential for your audience.

The conclusion is also a great way to reduce your bounce rate (visiting a page without taking any further action on the site). By making a call to action (CTA) and offering additional resources , you put all the chances on your side to retain your traffic and lead it to conversion.

Words in bold (strong or b tags)

These elements facilitate skimming and allow the reader to easily find their way around the text . To know if the content is worth reading or to quickly skim it, bold words are an extremely effective tool.

Want to check if you’re meeting the user’s needs? Simply reread your article, looking only at the subheadings and bold words. If you understand its meaning, the problems, and the solutions , then you’ve written your web page correctly.

The tag (or >b>) is also recognized by search engine algorithms. Thus, highlighted words have a greater influence than others. However, your priority remains your reader . Don’t always put your keyword in bold just to please Google. Indeed, it will certainly notice this and, as a result, is more likely to penalize you than favor you.

 Bulleted lists (ul tag) or numeric lists (li tag)

This is another excellent method for breaking up your reading and improving your quick understanding of your webpage’s content. Using lists, your reading can  3 mistakes to avoid when selecting new golf management software be summarized with useful information or include a detailed methodology.

This is probably why Google likes this approach, which can sometimes even be rewarded with a zero position (first result of the SERP with summary of the content). So take advantage of these lists (tags

Or

• ) to convey an interesting summary to your reading, while increasing your chances of being highlighted by search engines.
  

   Internal links

  Internal links allow your visitors to obtain additional information that may be useful to them. Therefore, you should place them whenever you feel it is necessary. Furthermore, internal linking  is absolutely essential in SEO .

  Indeed, it helps reduce the bounce rate , but also gives indexing robots the possibility to explore your site more efficiently . In addition, you transfer link juice (power of a page) between each of your pages. To learn how to optimize your link anchors, I invite you to read this other article: “  Link anchors in SEO: 5 mistakes to avoid  ”.

  Alt attributes

  Although this text isn’t directly visible on the web page, it’s definitely a hot spot that shouldn’t be overlooked. The “alt” attribute is a succinct description of your image’s content . By detailing this content, you allow search engines to understand the substance of your illustration. As a result, you’re more likely to find it in Google images results   !

  Furthermore, this attribute improves the user experience for visually impaired users . Indeed, when a content is read aloud, this short text is read aloud. Thus, a precise description is very useful and will improve the comfort of some of your readers.

  Metadata

  Metadata is the information displayed directly on the search engine results page . It allows the Internet user to choose which link to click on to obtain the information they need.

  The title tag (tag)

  In 2021, Google has taken to rewriting the titles displayed in the SERP ()This phenomenon has caused an uproar in the SEO world and is now known as “Titlegate”. Although the exact percentages are not known, it is estimated that 77% of the titles displayed in the SERP have been modified, 75% of which repeat the title
  

  remains a good way to convey additional information to Google. Therefore, I advise you to offer a semantic variation of your keyword or another way of presenting your content in your Google title (less than 60 characters ). Indeed, even if it is not displayed, this can slightly improve your SEO.

  The meta description

  Strictly speaking, the meta description doesn’t have a direct impact on your page’s ranking. However, it’s an important area for Google to prioritize your page over another . To achieve this, it must provide additional information to your title and offer a solution.

  If you have written a good meta description ( unique and consistent in 160 characters ), you will be able to observe a high click-through rate for your page. And who says good CTR says improved SEO! So even if no importance was given to the choice of words, your SEO will be indirectly influenced by your results.

   The URL

  The URL is of little importance to the uk data average user, other than being able to locate themselves within the website. However, the URL can be optimized for SEO! Indeed, each word has a certain power. By reducing their number, you can highlight your keyword. Here are some tips based on this:

  • remove empty words (the, of, and, etc.);
  • remove special characters (accents, &, %, etc.);
  • Separate each word with a hyphen rather than an underscore.

  Caution: Do not change your URLs once your page is indexed , this will have more negative effects on your SEO than benefits! So keep this little tip in mind to optimize this element during your next publications.