- Weak efficiency in the banking sector. Unlike e-commerce, banks cannot offer instant discounts on financial products. The only option is to use promo codes for free service or bonuses when issuing a digital card, which reduces their attractiveness.
- Discount abuse: Some users create new accounts for They are interested in long-term the sake of promo codes, which increases the marketing costs of the business.
RevShareThey are interested in long-term
RevShare, or revenue sharing model, offers an innovative approach to customer retention within a banking app. The idea is that bloggers not only interact with potential customers, but also receive a reward for each successful transaction made by the users they attract.
Benefits of RevShare:
- High involvement of bloggers. They are interested ethiopia business email list in long-term promotion and increasing audience activity.
- Increased transaction activity. Customers make more transactions knowing that the blogger recommends the product on a regular basis.
- Increased ROI: Unlike fixed fees, marketing costs remain proportional to revenue.
In the banking sector, RevShare mechanics are particularly effective for debit and investment products where users make transactions regularly.
Multi-landingThey are interested in long-term
Modern marketing strategies require targeted work with the audience, taking into account its needs and preferences. Multi-landing is a mechanism that allows you to dynamically adapt landing pages to different customer segments, which increases conversion.
Advantages of multi-landing:
- Flexibility in promotion. You can test different it avoids many of the bugs and errors offers for different audience segments.
- Optimization of advertising budgets. Reducing the cost of a lead through targeted personalization.
- Increased engagement. Customers see relevant offers and are less likely to leave without taking a targeted action.
Limitations of multi-landing:They are interested in long-term
- Requires competent analytics and audience segmentation.
- Technical setup and integration with analytics systems is required.
Rafinad Case: Certification Mechanics for a Cashback Credit Card
One of our clients, a large Russian bank, launched shops 9177 a certificate mechanic with bloggers via the Rafinad platform. The campaign was aimed at attracting new holders of credit cards with cashback.
Objective: to increase the issuance of a credit card with 5% cashback for top categories.
Mechanics:
- Bloggers (finance, lifestyle) suggested getting a card and a certificate for 1000 rubles in the marketplace.
- The certificate was activated after the first purchase with the card.
Results (Rafinad data):
- 57% increase in conversion compared to campaigns without certificates.
- Customer LTV: 43% of users continued to actively use the card after using the certificates.
The certificate mechanics have proven their effectiveness as a powerful incentive to attract customers.