To learn more about these three pillars of SEO

For any business looking to To learn more about  establish itself in the market . It is essential to be  visible online and to belize phone number library rank high in search engine results , especially on  Google . Therefore,  optimizing your SEO on this platform is crucial! Here is a detailed guide to help you quickly reference your business on Google .

 Quick read: summary of the article’s content

In this blog post, you will discover:

• the 3 benefits for your business of being on the first page of Google (CTR, qualified customers, increased visibility);
• how to list your business on Google for free (SEO, GMB, social networks and YouTube);
• the  paid solution  to be visible at the top of the SERP (SEA);
• the best tools to optimize your SEO campaigns.

 3 advantages of being positioned on the first page of Google

Why should you focus on Google SEO? If I tell you that there are 99,000 queries made per second ^[1] on the search engine, are you convinced? Indeed, with more than 8.5 billion searches per day , it would be a shame to miss this unique opportunity to explode your online business.

Furthermore, being visible on Google has  3 advantages that you cannot overlook  :

1. The click-through rate (CTR) for the first page of Google is 91% ^[2]  : it is therefore essential to appear there! Note also that the first position on Google has a CTR of 27.6% ^[3] , which means that more than one in four Googlers choose the first result displayed!
2. Internet users know what they want  : when you search on Google, you know exactly what you want. And this is even more true when you have an intention to purchase. Moreover, when we talk about local businesses, we see that 86% of consumers have used a Google search before making their purchases ^[4] .
3. Google is the most visited site in France  : with more than 30 billion annual visits (2.5 billion per month) ^[5] , Google is by far the most popular site in France. Being visible and well positioned on the search engine results pages is therefore an undeniable advantage for your business.

 List your business on Google for free

Organic (or free) SEO , while slow, is the best long-term way to be how to promote your brand on social media networks visible on Google. To achieve good, lasting results, you need to implement an SEO strategy and work on the following three elements:

1. Content  : Take care with your text and images to appear in Google search results. Quality content is essential to position your business at the top of the SERP and reap the benefits that this brings.
2. The technique  : User experience should be prioritized when creating or optimizing your website. You should also take advantage of all the SEO tips that Google prioritizes.
3. Popularity  : To prove to Google that you’re trustworthy, the best way is to find reputable sites that recommend you. By building quality backlinks , you’ll have a very good chance of being supported by the search engine.

However, organic SEO isn’t the only free way to cn leads be visible on search engines. SEO requires time and effort to be effective (especially if your field is highly competitive). Therefore, to quickly rank your business on Google , you have other options:

• The Google My Business listing  : free, easy to optimize, and also visible on Google Maps, your GMB listing is your best ally for improving your local SEO . Optimizing your Google My Business profile will significantly increase your chances of appearing in the top results when someone makes a local query or one related to your industry.
• Social media  : Implementing a social media editorial strategy is another effective way to boost your business’s online visibility. To optimize your presence on these platforms, regularly publish relevant and engaging content, remembering to include links to your website.
• YouTube videos  : Optimizing your YouTube videos  allows for better visibility on Google, especially when queries lend themselves to it (for example: “how to peel an onion”). Indeed, since 2006 (Google acquired YouTube), the search engine has displayed videos at the top of the SERP when this type of response seems most relevant.