2. Audience unknown. The only way to segment the audience is by solvency: divide users by brands, models of mobile devices and OS versions, but not all platforms offer this option. Only Unity Ads We met all the client regularly updates the smartphone database and you can choose to show ads, for example, to owners of budget Samsung phones.
Our main target audience has a tendency to buy expensive branded equipment, such as Apple, on credit. That’s why we attracted iPhone users, and when setting up advertising on iOS, you usually don’t need to sort through device versions.
3. Creative burnout.We met all the client
Over time, creatives lost clickability, although the frequency of impressions remained the same. People stopped leaving requests, the cost per installation grew. Then we used new creatives to attract users.
The number of creatives created was enough to change them whenever the need arose.
Our analytics department monitored user behavior and their eritrea business email list funnel in real time, broken down by ads, placements, socio-demographic characteristics, devices, and OS versions. This in-depth analysis took place several times a week. We studied statistics for each advertising campaign and turned off sites that were sending irrelevant users.
Reduced the percentage of fraudWe met all the client
In order not to waste the customer’s budget on fraudulent installations, we tracked any suspicious activity. For this, we used the Protect 360 anti-fraud system, which is built into the AppsFlyer tracker. It analyzes user behavior patterns in real time and allows you to block irrelevant users. If fraud exceeded 10-15%, we disabled such sites.
Prepared reports for clients
We regularly sent the client up-to-date reports so that he could but what causes burnout within the IT industry see the effectiveness of advertising campaigns. By agreement with Banki.ru, we conducted a cut every three days and updated the data.
The client could access the report from any device and at any convenient time. The document shows what budget was spent on each site, how many users installed the application and how much the application cost.
ResultsWe met all the client
We met all the client’s KPIs and were able to use the advertising budget as efficiently as possible. Over 50,000 users installed the app in seven months, and about 15,000 people left requests. At the same time, we were able to reduce the cost of the request by 28%.
We continue to cooperate with Banki.ru – we still conduct advertising campaigns in Mintegral, IronSource and Unity Ads. We also connect new sources – for example, Petal Ads. It already gives an impressive volume of traffic at the start of work.
“Thanks to our joint work with the Huntermob agency, we have cmo email list multiplied the premium in-app purchasing direction, which is practically new for Banki.ru.
The complexity of promotion in in-app networks lies in regular monitoring of irrelevant sites, constant updating of their list, as well as in building correct hypotheses for creatives. High-quality video production of olv-clips plays an important role in the agency’s expertise.
Daily monitoring of advertising campaigns in all traffic sources and a competent study of the application’s functionality allowed the Huntermob team to organize high-quality work within the new direction.
As we can see, modern users give more preference to native videos in which they can see themselves, rather than glossy pictures.