SEMRush: the essential tool for knowing the best keywords and their search volume
Once you have your first list of keywords established , you can move on to the next step by using SEMRush . This luxembourg phone number library comprehensive tool is certainly the favorite of professional SEOs. It is particularly useful at the beginning of your SEO semantic analysis to find all the keywords that correspond to your general theme . To do this, don’t hesitate to crawl the sites of your SEO competitors!
Even though search volume can sometimes be a dream , I advise you not to focus on it! Indeed, words searched thousands of times per month are often extremely competitive. This is why it is in your best interest to first work on the entire semantic cocoon of your main subject . By proving your expertise to Google, you will then have a chance of appearing on these competitive queries.
A less expensive tool, Ranxplorer is constantly improving. It also allows you to find out the best keywords and their monthly search volume.
SEOQuantum: the semantic analysis specialist
SEOQuantum is the only French SEO tool to take into account all SEO factors related to semantics . During a semantic SEO analysis, it is essential to:
- create a thematic cluster strategy,
- structure the content,
- know the lexical and semantic fields to add to your text,
- monitor optimization scores for each URL,
- carry out a complete audit of the semantics of your site
- and more!
The word “blog” is a contraction of two English words: web (canvas) and log ( journal). So, in this context, the definition of a blog is: an online journal. Originally, it was more of a personal diary that could be shared online. Bloggers would write about their vacations, experiences, or thoughts. However, things have evolved considerably, and a blog has become an essential content marketing tool for businesses, regardless of their field.
If you look at the internet statistics (, you will see that there are millions of blog articles published per day . If this is the case, it is because blogging is an excellent way to improve your visibility and increase your turnover. How? This is what I will explain to you in the rest of this post!
Looking at these statistics, you also notice that there are nearly two how chatbots are revolutionizing customer service in smes billion websites! But then, what is the difference between a website and a blog ? A professional website is used to sell services (showcase site) or products (e-commerce). As such, it is rather static . On the contrary, a blog is a different type of site (or a specific part of a website) that is used to publish articles on current events, to give tips and tricks or to share a point of view. It is therefore dynamic .
Why create an SEO blog? 9 good reasons
Whether you are a craftsman, e-commerce business owner, entrepreneur or simply want to make money online, you have at least 9 good reasons to create a blog ! However, be aware that writing an SEO article for your blog requires time ( on average four hours ) or a certain investment (if you decide to hire a web editor ). However, as you will see, blogging will bring considerable benefits for your business communication, your visibility on search engines and your turnover. As you will see, blogging is extremely profitable !
1. Create blog posts to demonstrate your expertise
When you give good advice and demonstrate your level of expertise through your blog posts, you become a key player in your field of activity . By getting used to reading you, Internet users will consider you as an authority in the field, which considerably increases their level of trust . By giving you all the credit you deserve, they will be more likely to buy your products or services and recommend you .
2. Create blog posts to build your brand image
Following on from the previous point, creating blog posts american samoa business directory helps refine your brand image. Indeed, since Internet users now trust your publications, they can identify with your content . To achieve this, you should pay particular attention to your editorial line and your editorial charter . These two elements will guide corporate communication on your blog by defining the tone you use, the topics you cover and your publication frequency .
3. Create blog posts to improve user experience
When you create articles on your blog, you’re offering free information and advice that Internet users need. As a result, when they browse your blog, they find all the answers to their questions and are satisfied with their experience. Remember to add quality content and not push too hard to sell. To delight your readers , try writing comprehensive guides, comparisons, steps to follow, or concrete examples.