While search engines and user behavior are constantly evolving, content marketing remains largely stagnant. Most content is still based on a keyword-centric methodology that australia phone number library is now outdated .
To survive in the post-Rankbrain world, it’s not enough to just blog and create pages for keywords: you need to optimize your content for both the search engine and the visitors you’re trying to attract . If you want to stand out from the competition, you need to break away from the outdated keyword-centric model and adapt to the topic-centric model.
But how can this be done? Content marketers havefound a solution in the concept of pillar pages , also known as a topic cluster .
Coming straight from the community manager calendar 2019 demadi United States. This concept was defined by the company HubSpot (specializing in inbound marketing). The Topic Cluster optimization strategy for search engines is based on topics rather than keywords . The topic is at the center of the content. Basically, this topic cluster model offers web editors a relevant and effective strategy for creating content, organizing and promoting it better suited to the information search of website visitors
By combining pillar pages hosted on blogs and web pages, the topic cluster allows businesses to create a central
Why does the Thematic Cluster beat the traditional structure?
To fully understand the power of this model, it’s important to first understand the traditional blog structure it aims to replace. Until recently, the blog architecture of most sites looked something like this:
The Thematic Cluster is specifically designed to take into account two factors:
- Respond to increasingly conversational queries (searches via virtual assistant Google Home, Siri, etc.)
- Make information accessible and organized to increase its effectiveness (for the Internet user and the search engine)
The pillar page
The centerpiece of your content strategy is the brazil data pillar page . This is a long-form landing page that incorporates various media types to cover your entire topic and answer your readers’ most important questions. The pillar page is named this way because it should serve as the central pillar of your content strategy .
Although it serves a similar conversion objective to landing pages that offer to download an ebook, a white paper, a form, etc., the pillar page is not truncated so that search engines can crawl and view it in its entirety (without having to fill out any form).