The intentions behind the change in business model are quite clear . What’s important to them right now is not obtaining a sustain! level of income from charging for its use, but rather what interests them most is the enormous volume of data associat! with the use of this application by users.
Customer change in business use of WhatsApp
involves the transfer of a high volume of data , including text messages, photos, and videos. These data provide a unique insight into consumer malta phone number library preferences. Thanks to other applications that make up Mark Zuckerberg’s communications empire —Facebook and Instagram, among others—they represent a very important factor in understanding tastes, purchasing preferences, trends, and so on. Big data can be a great ally in trying to make WhatsApp profitable, along with the introduction of new features to its business model.
Some of the new features expect! from here in your room in this application are an increasingly B2C (Business to Consumer) use , no longer through the intrusion of advertising, which is already a fact on Instagram, but through an additional communication channel between companies and customers, which is personaliz! and adapts to the ne!s of each one.
Google is an expert in using its
myriad of applications to understand the tastes and ne!s of consumers who use its applications, and I think Facebook is going down the same path. Using its enormous big data to do business with the macro analysis of this data. We’ll see if it ultimately works for them.
– Clear commercial objective : We must be very clear about the company’s commercial objective(s) in order to subsequently work on all the relat! be numbers elements that must be taken into account in order to emphasize the advantages of the product we want to sell, using empathy to give the consumer or potential client what they are looking for with their purchase and satisfy their ne!s.