How to establish an editorial strategy in 7 steps?
It’s time to get down to Your goal is to consistently business! Now that you know exactly why you should establish an editorial strategy, here’s how to do it. Note that I’ve put these 7 steps in a logical order , which paraguay phone number library I encourage you to follow.
1. Identify your target audience
You can’t talk to everyone at once! If you’re vague and don’t address a specific audience , your message won’t be heard. By doing this, your target audience won’t feel understood and will be left frustrated when reading your content. For your editorial strategy to be effective, you need to do the opposite. You want to avoid being general and communicate to a specific audience —your own.
A successful content strategy is a personalized way of communicating . For example, if you address someone by their first name, your message will be more impactful than talking about a general situation. You must show empathy and demonstrate that you understand the difficulties, goals, and challenges of your target customer. This way, you provide them with all the information that accurately answers their questions.
To define your typical listener gamification as an ally of corporate innovation avatar, you can simply conduct surveys among your current customers. You also have the possibility of analyzing the use of your products or understanding the specific needs related to each of your services. In order to identify your target, I suggest you try to answer these different questions .
- Why is your solution a good fit for them? List your competitive advantages that match your target audience’s specific purchasing needs.
- What are your prospect’s needs? Research the reasons why your customers trust you.
- What are the expected results? Discover your audience’s specific expectations.
- Who are your best customers? Analyze their profiles, experiences, and behaviors.
If you would like to know more about the method of analyzing your target customers, I invite you to read the following article: “Personas in SEO: how to build a formidable strategy thanks to your targets?”
2. Establish editorial guidelines
This is essential for both reader text services satisfaction and SEO. That’s why you’re implementing detailed editorial guidelines .
In this document, you will gather all the essential principles for writing quality content . In addition, you will detail the results of your target audience analysis , including their needs, desires, and typical profile.
To create quality content, here are some elements you should definitely include in your editorial guidelines :
- Relevance : Relevant topics meet both your audience’s needs and your business’s goals.
- Completeness : The topic covered must be covered in its entirety in order to retain your traffic.
- Complementarity : to demonstrate your area of expertise, work on thematic clusters .
- Feasibility : Your advice should be applicable after reading the content.
In addition, to implement this directive and help you know how to make an editorial line, I suggest you follow these 3 steps :
- Compare : Your various direct competitors to understand their different editorial strategies. Pay special attention to their websites, see if they advertise online, understand their social media activity, and find out if they communicate on other media.
- Research your SEO competitors on search engines to discover how to improve your visibility. This way, you can learn about the length of their texts, the types of content they add to their articles (images, videos, etc.), and their local, national, and international visibility, among other things.
- Apply : You can now adapt your own content to what you’ve determined to be the most effective. Above all, don’t copy what’s already been done! You want to be recognizable and have your brand represented in your posts.