What is a good Thematic Cluster?

It is complete and unique

Address one topic and one topic only. Cover enough of the topic to answer all the questions your audience may have while introducing new information your readership might not have considered.

It is constantly evolving

Regularly update your content, especially after industry developments, to ensure the cluster remains relevant to the reader and improve its validity and natural referencing in the eyes of search engines.

It is segmented

Divide content into groups of related topics with clearly defined sections and appropriate headings so readers can easily navigate your topic cluster. Each piece of content should consider your readership’s level of maturity in relation to your service or product.

It is optimized

Include all relevant keywords, as well as synonyms and related terms (use seoquantum’s semantic SEO tool ), to maximize the visibility of your content.

Now that we know the basic elements of the topic cluster model , let’s dive deeper into the different components that make it work, starting with the most important one: the pillar page. See you in a future post on how the Topic Cluster pillar page works. Now, take action by segmenting the different clusters that will make up your website.

How will the thematic cluster tool help you?

In SEO, it’s important to identify and respond to the user’s intent. To do this, you’ll need to organize your site’s structure to best meet the search engines’ expectations. This SEO tool will help you group your keywords in a relevant way. Discover how SEOQuantum can help you set up your thematic cluster .

Finding ideas for your site’s pillar pages

Now that we’ve defined what a topic cluster is and its various elements, it’s time to get down to business. How can you put what you’ve just learned into practice and come up with ideas for your pillar pages? I’ve illustrated this process with several Topic Cluster examples  to help you put this SEO technique into practice.