Introduction
Increasing Facebook ROAS in 2025 is more important and more difficult than ever. This handy guide will help you increase your Facebook ROAS in 2025.
The number of businesses and individuals asking us this question has increased recently because many businesses have struggled to increase their ROAS levels on Facebook (or get back to previous levels). Unfortunately, too many people are losing money on their Facebook ads, and ROAS is harder than ever to track. Many of those trying to list to data figure out how to make Facebook ads work don’t yet have clear ROAS goals, don’t understand their ROAS data well enough, or don’t know how to scale this powerful advertising channel. So, I thought I’d take a moment to summarize a few tips on how
Understanding Facebook Ad ROAS in 2025: Key Statistics and Benchmarks on Average Return on Ad Spend
Before we dive into specific tactics, let’s look at the current state of Facebook ROAS in 2025 so we have some ROAS benchmarks to optimize. Here are some average ROAS numbers for 2024 and 2025:
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spend for Facebook advertising campaigns across fresh list all industries on Facebook is currently 2.87:1, meaning businesses generate $2.87 for every $1 spent on advertising (WordStream, 2024) 1 .
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Top-performing industries like apparel and beauty are seeing Facebook ad campaign ROAS of 3.5-4.2, while more competitive industries like finance and insurance are averaging 2.1-2.5 (Shopify’s State of Commerce Report, 2024) 2 .
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Mobile-optimized ad campaigns are outperforming digital marketing for upselling and cross-selling desktop-only campaigns by 27% in terms of ROAS (Meta Business Insights, 2024) 3 .
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Video content in Facebook ad campaigns continues to drive higher engagement, with video ad campaigns showing a 31% better ROAS than image-only campaigns (HubSpot Research, 2024) 4 .
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Brands that use advanced targeting methods combined with compelling creative are seeing improvements of up to 40% in their ROAS (eMarketer Digital Ad Spending Forecast, 2024) 5 .