Students typically start researching colleges, courses, and universities more hong kong phone number list than a year before finishing high school. Your website should be seen by potential students when they are searching for the best universities or courses to pursue their higher education. SEO, or search engine optimization, makes it easier for your college or university website to acquire relevant organic traffic that gets converted into leads. This SEO for higher education guide shares some of the best tips on improving your university website’s organic rankings.
What is SEO for Higher Education?
SEO for higher education involves improving the organic rankings of your college offer internal and external links website for relevant keywords which in turn will generate more leads and admissions. If your college or university website is optimized according to best SEO practices, it can rank on the first page of search engines for relevant search queries where prospects are researching the courses your college offers. Higher rankings lead to more relevant organic traffic which readily converts. This helps to speed up your admission process and fill in the course seats.
Why is SEO Important for Higher Education Institutions?
The first position in Google’s organic search results has an average CTR of 27.6%, the second executive list position has 15.8%, the third position has 11.0%, and the tenth position has a CTR of 2.4%. Anything other than the first page is a graveyard. Therefore, SEO is crucial for higher education websites because it can help your website attain the top three positions in the organic search results. Here are the top benefits of SEO for higher education institutions:
- Helps to bring in more admissions via organic search.
- Improves branding as more students can now find your college online while they search for courses and universities.
- You can begin SEO on a budget and it continues to offer a long-term return on investment.