Promo Pages is a Yandex advertising format designed as a one-page site to showcase a product or service. This promotional tool caters to various businesses—those developing new ideas, increasing turnover, or enhancing brand trust. Here’s a breakdown of how the tool functions, how to set up Promo Pages, and how to analyze promotion results independently.
What are Promo Pages?
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Promo Pages in Yandex act as an advertising format, displaying a publication with images and videos in the form of a single web page. The average reading time for this material is about two minutes, allowing brands to explain their products or services in detail, building trust through clear and comprehensive descriptions.
Users reach the Promo Page from an ad in the Yandex Advertising Network (YAN), which spans 50,000 websites and attracts around 96 million visitors. Smart algorithms identify users whose interests and online behaviors match the advertised offer, ensuring the ads target the right audience—potential future clients.
Advertisement in YAN
When users browse content, such as checking the weather forecast, they come across ads in YAN. The ad features a headline and a lead paragraph that introduce the smart speaker’s functions, for example. Promo Pages also offer a Scroll2Site function that automatically transitions the reader to the company’s website. Once the user finishes reading the publication, the product or service page opens seamlessly in the browser without needing additional clicks. This smooth transition enhances user experience and boosts conversion rates.
Who Benefits from Promo Pages?
Promo Pages support what are promo pages and how to use them to entire sales funnel, from product awareness to driving a target action, like visiting a website or adding items to a cart. However, they deliver the best results in the middle of the funnel, helping customers make informed decisions about the brand or its specific products. This format works for businesses offering diverse products, whether finding new clients, generating deferred demand, or promoting expensive products with long decision-making cycles.
For instance, if a business offers real estate, Promo Pages can help potential buyers remember the company and possibly close a deal months later.
What is Best to Advertise on Promo Pages?
The one-page format works for everyday ru number list more unique or rare offerings. Different types of content resonate with specific audiences, such as first-person stories or curated collections. Here are examples of offers that perform well on Promo Pages:
Products with Mass Demand
Promo Pages can promote everyday items like food, cosmetics, home appliances, and even medicines. Since users regularly interact with such products, they are more likely to engage with publications highlighting their features.
- Top 6 Summer Capsule Wardrobe Items (91,000 views): A colorful selection of skirts, blouses, and shoes guides readers through new wardrobe options. Each item links to Yandex Market, enabling users to add the items to their carts quickly.
- 5 Reasons to Consider the New No cord Screwdriver (38,000 views): The article explains the tool’s features through practical scenarios, such as the battery capacity needed for pulling wires between rooms.
Complex and Expensive Products
Promo Pages provide space to explain how complex services or high-ticket items work, whether it’s banking, real estate, or automobiles. These materials address key features and counter any objections the audience may have, facilitating decision-making.
- How to Get a Mortgage Without Going Broke: 5 Profitable Programs (50,000 views): This article from Yandex Real Estate debunks myths about mortgages by showcasing programs designed to save buyers money. The article structure simplifies navigation, helping readers compare mortgage terms.
- Top 20 Laptops for Working with Data and Graphics (76,000 views): The article groups laptop models based on user needs, such as holding conferences or working with graphic design. Each model is linked to Yandex Market for easy access.
Unusual Products or Services
Promo Pages effectively introduce new or unfamiliar products, such as wooden construction sets for adults or transforming mattresses. This format helps attract an audience interested in unique offerings.
- Mini Station with Alice: Features You Didn’t Know About (237,000 reads): This piece highlights unexpected functions of the smart speaker and provides real-life scenarios where these features could be useful.
- Get a Car Subscription Instead of a Loan (60,000 views): The article details how car subscriptions differ from car-sharing, leasing, and other options. It also includes a list of benefits and a comparison table of service features.
How to Prepare Content for Promo Pages
The success of Promo Pages hinges on well-crafted content. When creating the text and selecting illustrations, consider the characteristics and needs of your target audience. The content itself acts as a targeting tool, drawing in potential customers. Before writing, consider these questions:
- Who is my audience? Analyze who regularly purchases your product and identify other groups who might find it appealing. For instance, herbal tea may attract not only health enthusiasts but also friends searching for birthday gifts.
- What will interest the audience? Review successful Promo Pages for inspiration and think about formats that might suit your product. For example:
- Selections: Introduce the store’s product range, highlighting top items and their benefits.
- Guides: Create a checklist that fosters a need for your product, perhaps listing things necessary for a trip or wedding preparation, and include your offer as a solution.
- Questions and Answers: Address common concerns about quality, cost, or delivery.
- Use Cases: Share personal experiences with the product to build trust and show practical value.
Steps for Creating Promo Pages
- Write the text: List product names and their advantages.
- Create a lead paragraph: Hook the reader by outlining a problem and suggesting a solution, using real-life scenarios from the start.
- Craft a title and subtitles: Clearly indicate what the reader can expect from the article.
- Fill in additional fields: Add a description that appears under the title, and include quick links to the product and its standout features.
