How to deal with the new changes that Artificial Intelligence offers us? What is its impact on Digital Marketing?
This topic has been surrounding our field for some time now, and we are experiencing its impact more intensely every day. While the need to adapt to this new technology is undeniable, we must be very cautious when using it. Read on and
Marketing professional experience should guide AI
According to , “AI is a powerful enabler that helps businesses reach their full potential by combining marketer expertise with the power of AI in an engine that continually reduces marketing costs, improves overseas data performance, and helps you discover new customers, no matter how unpredictable their behaviors. We’ve found that when we put this engine—where AI and marketers learn from each other—in motion, we can multiply business outcomes. But to deliver those outcomes, it’s critical that marketer expertise is driving the AI .”
The evolution of Artificial Intelligence is expanding rapidly in several areas, but it has had a major impact on in particular . So much so that, according to the Digital AdSpend Survey conducted by IAB Brazil, the digital advertising market registered an increase of 11% compared to the same period last year, reaching the impressive mark of R$16.4 billion in investments.
Searches on ChatGPT have grown to what is yandex direct and how does it work such an extent that Brazil is now the fifth country that uses the platform the most. While this demonstrates a quick adaptation to the new technology, it could also be a sign of misuse of the resources offered.
How can Artificial Intelligence help in Marketing actions?
ChatGPT can never create a marketing turkey data plan for a client, but it can point out different paths, give ideas about content, provide information about the client’s product, among other functions.
There are already websites that create personalized images using AI, which allows for unique and exclusive content without taking up too much of a designer’s time (they will certainly have other functions!)..
The ally who can become an enemy
.While AI can help a lot, we also cannot allow it to do all the work. Human creativity and our ability to connect with customers will never be surpassed by any technology.
With this in mind, we warn clients to be careful about the creations they receive. To what extent does this material truly represent your brand? To what extent does it seem superficial and distant?