Part 3: Strategies to Increase Average Order Value (AOV)
The final component of ROAS optimization is to increase the spend of each converting customer:
1. Implement intelligent upselling and cross-selling
Effective upselling of new customers can significantly improve ROAS:
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E-commerce brands using product recommendation rcs data engines report 31% higher AOVs in 2025 (Barilliance E-commerce Study, 2024) 16 .
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Post-purchase upsell offers delivered through Hello Bar convert at 22% versus the industry average of 8% (Hello Bar internal data, 2024) 17 .
Action steps:
- Use Hello Bar to display personalized recommendations based on the contents of your cart
- Create bundle offers with small discounts to encourage purchasing multiple items
- Implement tiered shipping thresholds that encourage customers to add more items
2. purchasing incentives
Strategic incentives can significantly increase AOV (and therefore revenue):
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Free shipping thresholds set at 15-20% above average order values increase AOV by 24% on average (UPS Pulse of the Online Shopper, 2024) 18 .
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Tiered discount structures (e.g., “Save 10% on orders how to use digital marketing data for business insights over $50, 15% on orders over $100”) increase AOV by 17-22% (BigCommerce Conversion Rate Optimization Report, 2024) 19 .
Implementation Tip: Use Hello Bar to prominently fresh list display how much more a customer needs to add to their cart to reach the next discount level or free shipping threshold.
3. Optimize your payment experience
A streamlined payment process has a direct impact on AOV (and, again, revenue):
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One-click upselling opportunities during checkout increase AOV by up to 18% (Shopify Plus Checkout Optimization Study, 2024) 20 .