One of the most important things to take care of when building a SaaS is the onboarding experience for your users and potential subscribers. It’s a common mistake to assume that your audience already knows the entire feature set of your product or SaaS.
One way to teach your audience the features you offer is by creating a drip campaign about all the features your platform offers. Better knowledge of all features hopefully leads to better conversion rates.
The Mailcoach onboarding drip campaign
Mailcoach has a free 10-day trial period. During that period, we’ll send a mail after two days that explains an interesting use case for Mailcoach.
This drip campaign is whatsapp data powered by Mailcoach’s powerful automations feature, which makes it easy to create any email flow you’d like.
Here’s what our onboarding flow looks like.
As you see, we send a daily mail, and how to evaluate the effectiveness of contextual advertising when the end of the trial nears, we will send an extra mail that summarises all our features. If the user has the subscribed label, we’re not going to send that mail. Later in the blog post, we’ll look at how we add that tag.
The content of the emails used in this flow is turkey data administered in Mailcoach. Here’s the content of the first mail in the flow.
As you can see, we can type our email drip campaign content using Markdown, a simplified version of HTML. This mail uses the “Mailcoach onboarding” template that contains the general layout of the mail. Here’s the rendered mail.
In the footer of the mail, we’ve used the ::unsubscribeUrl:: placeholder, so people can easily opt out from getting future tips.
A benefit of not hard-coding such emails in your app, but having them editable in the Mailcoach UI instead, is that non-technical people on our team can create and modify the emails without needing any help from our programmers.
Creating an onboarding drip campaign for your SaaS
In the screenshot above, you saw the onboarding email flow that we ourselves use for Mailcoach. Of course, for your Saas, you can create the perfect flow suitable for your audience. Our automation feature makes it dead easy.
To get started, first create an email list at Mailcoach.