Let’s start with the subject line . On the one hand, it includes an emoji , and you already know the benefits that brings. On the other hand, it uses the second-person perspective , a personalization strategy that can be appli without the ne for specific tools. Finally, it makes it clear that you’re offering the customer a benefit … and that to learn more about it, they’ll have to open the email . Building anticipation, addressing the reader directly, and including emojis: all of these are essential elements of an attention-grabbing subject line.
Let’s continue. The first thing that catches
The user’s eye when they open the email is a coupon offering a 10% discount . It also features photos of some of the products available for purchase. A little further down, above the CTA, is the code that must be enter to access the discount.
Now, there’s a small detail
There’s an informative section below where the discount europe cell phone number list isn’t touch on again and instead, oily skin is discuss. Generally speaking, this seems to contradict one of the maxims of email marketing: that what the subject line promises isn’t reflect in the email content . Having the discount coupon appear first is necessary to disguise this contradiction and allows for broader discussion of the topics cover.
Towards the end, there’s another CTA , relat to the “second part” of the email. Offering more than one call to action works, in this case, as a more cost-effective form of personalization . Why? Because this, along with the email’s design, eliminates the ne for two mailing campaigns… as well as segmenting the target audience between those who suffer from oily skin and those who don’t.
Our client, for obvious reasons
Opt for something similar. Neing to make up for l taiwan lists ost time and with limit resources , they decid to run a two-in-one email marketing campaign. At the top of the email, they includ information about their new products and a CTA to their landing page. A series of product images interspers with the text help slow scrolling . Finally, at the bottom, they featur a 25% off Father’s Day coupon, along with a second call to action .
Two final features of this email worth highlighting are its focus on the benefits the customer can receive and its wording. The informal style serves to strengthen trust between the customer and the business. The phrase “these damn invaders” establishes a relationship of empathy , reflect in the intention (express in the subject line) to “take better care” of the customer.
Recover customers with just one email
Who wouldn’t open an email with a subject line that says “your purchase is on its way” and, to top it off, a truck emoji ? We certainly wouldn’t. And, presumably, a good number of people would too. There’s never been a more effective way to get the use of images is highly recommend a user who ignores email marketing campaigns to open an email .
Of course, this has its risks . A user’s emotions before opening the email can range from curiosity (at best) to outrage . Not because of the message itself, but because of the idea of having been scamm.
On the other hand, opening your email and finding there are no unexpect purchases on the way is a bit disappointing . That’s when the discounts offer come into play, presenting the user with a new incentive to make a purchase and receive an email with a similar subject line… And this time, it’s not just an advertisement.