Images and design . However, they should not exce 60% of the content . Keep in mind that email managers can block images or slow down email downloads, especially on mobile devices, if they are too large. Regarding design , it’s important that it be responsive and reflect your brand identity . Content layout is also important: use capital letters, bold, and underlining to highlight the elements most relevant to your message.
Call to action . All email marketing campaigns
should have at least one call to action ( CTA ) that aligns with the stat objective. The CTA should prompt the recipient to take the desir action, so it should be easy to identify . A good strategy, therefore, is to include it in the form of a button. This practice can increase your conversions by up to 28% , according to Campaign Monitor . Furthermore, it’s also recommend that, whenever possible, your customers have several options to choose from. By not feeling pressur, they’ll be more likely to maintain a favorable disposition toward your proposal.
Example of a call to action in email marketing – Source:Nike
- Footer and header . These sections are typically us to include information about the company or business’s social mia accounts , or unsubscribe buttons . Both are extremely important. Social mia accounts provide you with new channels to reach your customers and maintain your brand’s presence . The “unsubscribe” button is a valuable contact base because every good email marketing campaign is built on a quality database . A valuable contact base includes users who are genuinely interest in the offer.
Choosing the right mailing platform
A third general issue in developing an email america cell phone number list marketing campaign (which shouldn’t necessarily be left out of the question) is selecting a mailing platform . This isn’t something to be taken lightly: given the success of this advertising channel, there are almost too many platforms… And not all of them offer a quality service or one that meets your nes . Therefore, there are three points to consider when evaluating an email marketing platform:
- Their market reputation . This influences the quality of their support and the reputation of their IP address, which will be reflect in the bounce rate of your emails. Another way to check this is to check their deliverability rate , provid they provide that information.
- Its integration with external lead capture channels (primarily landing pages). A well-integrat platform will allow you to make the most of the data you obtain without losing information. The best option, however, is to use all- taiwan lists in-one software that can be us to carry out a marketing campaign on multiple fronts.
- The automation features and services it i example of seasonal mailing – source:primor ncludes. The more features a platform has, the better campaigns you can develop. Ideally, it should offer tools for segmentation and data analysis, as well as various templates. It’s a good idea to review how the plans offer adjust to changes in your subscriber count.
Of course, there are other considerations to consider when selecting an email marketing platform. Your budget , whether you’ll be using additional tools , your level of email marketing expertise … General advice only goes so far in this regard. After all, an email marketing platform isn’t one-size-fits-all for every business or company. So what should you do? Turn to a consulting service . This will help you make an inform decision and, above all, one tailor to your nes.