Let’s now look at how all of the above comes into play when creating emails for a mailing campaign, with three different examples .
Newsletters: novelty as a strategy
First, we have a newsletter . This type of email typically contains more text than the vast majority of messages found in an email marketing campaign. In this particular case, the body of the email describes the new videos and broadcasts available on Mici TV .
This classical music streaming service has a few open-access files and many that require a paid subscription . In this sense, the newsletter not only communicates news, but also gives reasons to purchase a paid plan for those who don’t yet have one.
Of course, just reading about the new videos
May not be enough. That’s why clicking the play button takes you to a snippet of the content, leaving the listener eager to hear more . The rather simple design puts the focus on the video , directing the user to it. Moreover, since the announcement is a live presentation, the sense of urgency emanating from the call to action (“watch live today”) is justifi.
Email marketing newsletter example – Source:Mici TV
At the end of the email, more reasons to subscribe to asia mobile number list Mici TV are given , with icons reiterating them. There’s also a call -to-action (CTA) in r (one of the brand’s colors ) so that those who have decid to subscribe can do so easily and before reconsidering their choice .
Beyond communicating information, this email’s success also lies in the fact that it invites readers to interact with it in multiple ways. Additionally, since each interaction rirects the user to the Mici TV website, the email helps increase traffic to the site.
Returning to its content, this newsletter delivers its message in a supposly objective manner. The advertising manipulation is disguis to make it seem as if it’s the offer itself that convinces the reader , rather than the email. And this is key when trying taiwan lists to achieve customer satisfaction , a state that often preces a conversion .
Two for one, in seasonal mailing
As you’re no doubt aware from your inbox, email marketing campaigns make the most of special dates . Even a somewhat obscure occasion like World Nutrition Day is a good excuse to remind your customers that you exist… and, in the process, give them an excuse to buy from you. The bottom line? In marketing, everything can (and should) be an examples of successful email marketing campaigns opportunity . And this email, in particular, is an opportunity that was leverag quite well.