When I started working in the marketing sector, everything revolved around technical SEO and netlinking. Today, it’s content creation that matters . So, in recent years, the content marketing sector has exploded! After discussing in a previous article how to optimize your title tags, I’m going to tackle something that is rarely discussed and is part of marketing strategies: h tags and in particular the h1 tag.
We often overlook our h1 tags, but know that they actually determine the success of your editorial strategy. The h1 tag is a true SEO tool that has been used since the beginning of SEO history. Paradoxically, we’re so used to hearing about h1 tags and using them that we don’t take enough time to think about and learn how to properly optimize them.
Learning how to write the perfect h1 tag will give you a quick and easy edge over your competitors. Especially since I’m convinced h1 tags are largely underestimated by many SEOs today.
In this article, you’ll learn the exact method for writing the perfect h1 tag. A quick SEO optimization that will take your content strategy to the next level.
Speed Reading: What You Will Learn by Reading This Post
- Definition of the H1 tag : title of your content.
- Importance of the H1 tag : an important factor for natural referencing.
- Title Optimization : 6 Techniques for Writing Optimized H1 Tags
- Tool to control all your H1 tags : Screaming Frog.
- TitleGate : Google uses the H1 tag on its results pages.
Want to know all the details about these points? Just read on!
What is an h1 tag?
The h1 tag is an HTML tag that indicates a title on a website. Your tag should contain the central keyword of your content.
Let’s see together what this means:
- HTML : This acronym stands for HyperText Markup Language. Most websites use this language to create web pages.
- Tag : An HTML tag is a snippet of code that tells the browser how to display content.
- Heading : HTML has six different heading tags (h1, h2, h3, etc.). The h1 tag is considered the most important tag, and the h6 tag is the least important. Tags are often formatted according to their importance. Therefore, an H2 subheading will have more influence than an H3, and so on.
Here is an example of a title or h1 tag :