Focuses on how companies must develop a mobile marketing strategy. It sources research from 26 ecosystem contributors including brands. Agencies, and technology providers. To learn more about this report. Please register for the webinar in which Chris will provide deeper knowledge from the report. This report is powerful in a few ways. It indicates the growth the in space. Referencing that 45% of all mobile phone users are carrying a smart phone. And the growth rate for tablets is 23% annually. The report also indicates how some marketers are missing the market to reach.
The connected consumer
Citing examples how retailers and restaurant companies created apps that didn’t direct them to their stores. A missed opportunity. Make An App Flagship Graphic Above Graphic: Mobile App Maturity in Three Phases Yet beyond the mis-steps of retail marketers. This report provides a maturity framework segmented into Uganda Phone Number List three major steps, and a point based system that brands can use to self-assess their quality. Lastly, you’ll find a breakdown in roll out steps from plotting the impact of strategy, choose business impact, choose application type, add features, extend platform support.
Then finally globalize
This is Open Research: Use it, share it, and we’ll publish more, the full report is embedded below, which you can download, use and share with attribution. I’ll be working closely with Chris in future research projects, so I recommend Saudi Arabia Phone Number List you follow Chris on Twitter, and contact him at chris at altimetergroup dot com if you’ve further questions on the mobile landscape. Make an App for That: Mobile Strategies for Retailers View more documents from Jeremiah Owyang Related Resources IBM Coremetrics, the Metric System blog shared insights IBM’s Social Commerce blog shares thoughts.