Five Trends Indicate Cross Channel Integration a Mainstay. Super Bowl ads, while only representing the nation’s largest consumer facing ads are a bellwether for advertising trends for the remainder of the year. To best understand these trends, Altimeter Group’s research team analyzed each Ad in real time, and conducted analysis to best understand the advertising trends for 2012. Using Chicago as a middle ground, we reviewed all ads from kickoff till the game clock expired and found that trends out of 87 advertisements. Trend 1) Brands Heavily Invested in Promoting Traditional Websites Trend.
Surprisingly
Many Did Not Promote a Call-To-Action Trend 3) Only a Sixth of Ads Explicitly Promoted Social Media Trend 4) Hashtag Marketing Emerged to Stimulate Continual Engagement Trend 5) Cutting Edge Marketers Teased with New Marketing USA Phone Number List Tactics, including Shazam 2012 Superbowl Ad Analysis: Less than one-third of Ads don’t promote cross channel Above Graphic One: 2012 Superbowl Ad Analysis: Less than one-third of Ads don’t promote cross channel 2012 Superbowl Ad Analysis: Corporate URLs still reign supreme Above Graphic Two: 2012 Superbowl Ad Analysis.
Less than one-third of Ads
Don’t promote cross channel Rather than push for fans and followers on social sites, brands invested in promoting traditional websites, and experimented with new forms of engagement like applications, Shazam, and even promoting Taiwan Phone Number List hashtags. We found five trends: Trend 1) Brands Heavily Invested in Promoting Traditional Websites We found that 49% linked to a corporate website URL, also 9% linked to a microsite URL for a total of 57% of all Ads linking to traditional URLs. This standard deployment comes at no surprise, as a call to action is often needed for advertising ROI.