According to Qualtrics’ “2021 Global Consumer Trends Post-pandemic: How consumer behavior will continue to change” report, more than 75% of consumers “took a new interest in online activities” in 2020. This affected practically every industry. Twenty-one percent even purchased a product online for the first time.
Businesses must rise to meet the challenges associated with this new demand. That’s why so many organizations across sectors are focusing on their digital marketing efforts. In fact, digital advertising revenue, just one segment of digital marketing, is projected to reach 460 billion USD by 2024.
Content Marketing
According to a survey of global marketers c level contact list in 2020, content marketing is the activity that has the most commercial impact on business efforts — 17% of respondents identified it as such.
Content is a broad umbrella term describing a huge variety of materials marketers use to promote their business, such as:
• Blog posts
• Whitepapers
• Infographics
• Videos
• Newsletters
• Case studies
• Webinars
• eBooks
• Podcasts
• Augmented reality (AR) and virtual reality (VR)
• Thought leadership articles
The goal is to appeal to your audience by giving them something for free or at a low cost, toward the goal of promoting brand awareness and compelling them to take action — that is, engaging with your business and purchasing your services and products.
Today, businesses are employing an want to be a successful tech leader? here’s how to do it array of approaches to develop and distribute content to attract new consumers and retain existing ones. Thanks to new and emerging technologies, such as AI, there are more and more possibilities for content marketing.
Artificial Intelligence
Speaking of Artificial Intelligence, it’s proving to be a pivotal technology across marketing efforts. And businesses are quick to take note. A PwC survey of more than 1,000 companies in the U.S. found that more than half have escalated their adoption of AI.
One application of AI is the use of chatbots, a customer service-digital marketing tool that not only frees up time for human representatives but also appeals to consumers’ unique needs. Now, it’s practically impossible to visit a major website or Facebook page without seeing a chatbot popup and asking if it can help you. Businesses can also use them to communicate with consumers, field questions, and resolve issues quickly.
AI is also being used in digital advertising campaigns, assessing how individual campaigns are performing and adjusting the messaging accordingly.
Voice Assistance
Didn’t think voice assistance technology mobile lead was a marketing tool? It actually can be — and often is. Now that tools like Alexa, Google Home, and Siri are household items and names, businesses are curious about how they can leverage the technology to help consumers find their items. Today, for example, there are targeted ads on voice-operated devices.
SEO strategies are different from voice-based search, too. They depend on unique optimization, and marketing professionals must gear their plans accordingly.
Of course, voice assistants would be nothing without AI, which is why these pivotal tools go hand in hand.