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Offering multiple payment options, including Buy Now, Pay Later services, has been shown to increase AOV by 30-35% (Klarna Consumer Insights Report, 2024) 21 .
Action steps:
- Simplify the payment process to reduce friction
- Offer relevant add-ons at checkout
- View limited time offers via Hello Bar during checkout
- Implement trust signals throughout the payment flow
Learn more about checkout optimization: Checkout gambling database Psychology: Increase AOV Without Hurting Conversion
4. Leverage post-purchase digital marketing
Don’t overlook opportunities to increase customer value and revenue after the initial sale:
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Post-purchase email sequences with personalized recommendations generate 23% additional revenue (Omnisend E-commerce Statistics Report, 2024) 22 .
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Subscription offers presented immediately after purchase convert at a rate 3-4 times higher than cold subscription offers (ReCharge Subscription Benchmark Report, 2024) 23 .
Implementation strategies:
- a special offer immediately after purchase
- Create a seamless post-purchase experience that tips for digital marketing during economic downturns encourages repeat purchases
- Implement a customer loyalty program with clear benefits for increased spend
Putting it All Together: A Holistic ROAS Strategy
The most successful brands in 2025 aren’t just focusing on one aspect of ROAS optimization, they’re implementing comprehensive strategies that address all three components:
Case Study: How a Nutrition DTC Brand Achieved 4.7X ROAS on Facebook
A DTC nutrition brand implemented the following strategy:
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CPC Optimization : Reduced cost per click by 31% through fresh list advanced audience targeting and creative testing
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Conversion Rate Optimization : Implemented Hello Bar exit popups with personalized offers, increasing conversion rates by 24%
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AOV Optimization : Created tiered discounts and bundle offers, increasing AOV by 27%