Advertising on Telegram helps business owners attract new customers. To reach a wide audience and make promotions effective, Yandex Direct tools offer a great way to set up campaigns. Here’s how to launch an advertising campaign on Telegram and the results advertisers can expect.
What is Telegram Advertising and Who is it For?
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Telegram advertising uses paid promotions through posts on other users’ channels. The goal is to engage the audience with your product or service. In 2023, Telegram ranked among the top five most popular Russian internet platforms, with a monthly audience of over 75 million people, making it highly attractive for business promotion in 2024.
Telegram has a diverse audience, including people aged 17 and older with varied interests, social status, and income levels. Almost any business can find its target audience here.
If you’re considering buying ads on Telegram, it’s crucial to understand how users behave on the platform:
- Large Subscriptions but Limited Engagement: The average user subscribes to 50 channels but only reads about 10. It’s important not only to attract subscribers but also to engage them with compelling content.
- Muted Notifications: Many users mute their channels, which can lead to inactivity, making it harder to convert readers into leads. Keeping engagement up requires consistently delivering high-quality, relevant content.
- Skepticism Toward Direct Ads: Ads that try to sell a product right away may be ignored. To be effective, offer value to the audience before presenting a product.
Telegram advertising works for businesses of all sizes, from large corporations to small businesses acquiring their first clients.
How to Promote Your Business on Telegram
Here are several methods to promote your business on Telegram:
- Direct Seeding: Advertisers choose channels, negotiate terms with the admin, and publish their ads. The channel owner might handle creative development, or the advertiser may provide the final post. A downside is the possibility of unreliable partners and the need to manage ad labeling.
- Third-Party Platforms: Intermediaries handle negotiations with channel admins, making it easier to place multiple ads. However, costs increase due to platform fees.
- Telegram Ads: This official platform lets advertisers target users based on geography and interests. A downside is that Premium users won’t see these ads. Tokens for marking are needed, requiring additional setup.
- Promotion via Direct: Businesses can how to launch advertising in telegram via yandex direct launch campaigns through their personal account, ensuring ads are visible to Premium users. This method offers more control over ad campaigns.
Yandex Direct for Telegram Advertising
Using Yandex Direct to launch a campaign is an option for almost any business. While there are some topic restrictions, ads typically resemble regular posts, increasing their likelihood of attracting attention. Ads run for 48 hours to maximize exposure.
A typical ad includes:
- Image or Video: Placed at the top to grab attention.
- Headline: Reflects the post’s topic and links to the promoted site or Telegram channel.
- Post Text: Describes the offer, providing value before mentioning the product.
- Advertisement Tag: Added at the end of the text as a hashtag, along with advertiser details and age restrictions if necessary.
Yandex Direct Features for Advertisers
- Automatic Channel Selection: Direct analyzes ads and selects relevant Telegram channels, saving advertisers time.
- Ad Format: Ads appear as regular posts, increasing ru number list likelihood that users will notice them.
- Pay-Per-Click Model: Advertisers only pay for clicks, not impressions.
- Premium User Reach: Ads launched via Yandex Direct are visible to Premium users, unlike those placed through Telegram’s official platform.
How to Launch a Telegram Ad Campaign via Yandex Direct
- Create an Account: Register a personal account on the Yandex Direct website.
- Add a Campaign: In your account, click “Add” and choose the “Single Performance Campaign” type.
- Specify Your Ad URL: In the campaign settings, enter the link to the site or Telegram channel you want to promote.
- Set Your Budget: Choose “Maximum per click” for your strategy and set a weekly budget.
- Define Campaign Duration: Specify the start date and duration of the campaign.
- Choose Geographical Targeting: Select the regions where the ad will be displayed. If your business isn’t tied to a specific region, choose “Russia.”
- Set Channel Topics: Set up publication rules based on channel topics, or manually exclude topics you don’t want your ad to appear alongside.
Here are the steps to launch a Telegram ad campaign through Yandex Direct:
Yandex Direct offers an easy-to-use platform with all the necessary tools to help manage a successful ad campaign, ensuring your ads reach the right audience.