The retailer decides to introduce a CDP. He is now installing the CDP tag on his eShop website in order to track all of the shop visitors’ activities, including online purchases. He also loads the data from his cash register system, i.e. all offline transactions, into the CDP via an interface. It also plays all email campaigns or bounces, opens and clicks from the individual email recipients into the Customer Data Platform.
This all happens in real or near real time. X and filled with his surfing behavior on the website, his online purchases, offline purchases and interactions with email campaigns. Of course, there are also visitors to the website who do not make a purchase, do not log in and are therefore not identifiable.
A profile is also created for these visitors in the
CDP and filled with their surfing behavior. For now they simply DB to Data remain nameless and only have an ID.The retailer decides to introduce a CDP. He is now installing the CDP tag on his eShop website in order to track all of the shop visitors’ activities, including online purchases. He also loads the data from his cash register system, i.e. all offline transactions, into the CDP via an interface. It also plays all email campaigns or bounces, opens and clicks from the individual email recipients into the Customer Data Platform. This all happens in real or near real time. The CDP now brings together what belongs together:
A profile is created for customer A simple application
X and filled with his surfing behavior SAB Directory on the website, his online purchases, offline purchases and interactions with email campaigns. Of course, there are also visitors to the website who do not make a purchase, do not log in and are therefore not identifiable. CDP and filled with their surfing behavior. For now they simply remain nameless and only have an ID.
The retailer can work in the CDP with the profiles that now exist. As a simple example, he can create the dynamic target group “Has purchased at least 200 francs online and offline together in the last 90 days”. Now he can set a trigger that forwards customer information to his email tool as soon as a customer falls into the dynamic target group. The email tool can then, for example, trigger an automated email with a thank you discount for your next purchase.
