The rise of social technologies over the last few years has impacted the corporate communications department the first and often most severe. From angry bloggers to ratings and reviews these departments were some of the first to respond, and take ownership. In fact, Altimeter’s Research (figure 6.3) indicates that 30% […]
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Her book launch in Manhattan NYC. Sex in the City in real life? Professional working woman climbing the corporate ladder? Married women entrepreneurs holding their own? Yes to all. I so often hear from brand marketers they want to reach the mother bloggers (thank you Moms!). And we’ve seen large […]
Employees in locations such as NYC, Seattle, and likely in their new Austin location with the acq of Gowalla this past week. This growth of talent will impact our overall space as startups vying for software engineers will have to compete with lucrative equity packages from FB in those key […]
Exactly how much of a commitment is that? Let’s do some crude math: starting with the baseline of 30,000 published tweets, (about 13 a day). I estimate this to be equivalent to writing about 4-8 books. In aggregate, that seems like a lot, but when one publishes on this micromedia […]
Learning through an education program and becoming certified is a good investment. Yet don’t think classroom time is sufficient. As time and experience in the field is the most important. A Need for Capable Community Managers on the Rise If there’s one thing I’ve been learning in my research it’s […]
Twitter and Facebook accounts? Think there’s more to it than an intern just. Tweeting haphazardly? This data, in the below graphic, is compiled from Altimeter’s recent survey to 144 global. National corporations with over 1000 employees shows how today’s teams in 2011 are breaking down. This is the core team […]
That’s right. We’re at the end of an important period. The tech blogosphere as we know. It, is over. Four Trends Show the End of this Era: Like the film industry. The Golden Era is the emergence period. When fresh innovation in a new medium is born. New techniques, revolutionary […]
The assertion that Tech Blogs are evolving from the Golden Era to the next. Continues to resonate as a healthy discussion. I saw responses from many of the blog management teams (Techcrunch, Mashable, RWW, VentureBeat, BoingBoing, and more) both agreeing and disagreeing. As well as traditional journalists at Wired chiming […]
To match the growing consumer adoption of social media. Many companies have launched social media efforts with little planning. As social media spreads beyond corporate communications and marketing. business groups are deploying social media without a standardized process. In fact, enterprise class corporations (those with over 1,000 employees) have an […]
Job board, see right nav, or see the full listing. In particular AAA is hiring quite a few community managers, hear from their social strategist. Kim who’s listed below as getting promoted at the firm. Both the submissions on this job announcement board. As well as available social media positions. […]
1600 layoffs as they reduce jobs in various roles, and instead shifting budget to digital marketing. The CEO, when pressed, indicates a strong focus on digital marketing, citing: “In the digital space, with things like Facebook and Google and others, we find that return on investment of the advertising when […]
Five Trends Indicate Cross Channel Integration a Mainstay. Super Bowl ads, while only representing the nation’s largest consumer facing ads are a bellwether for advertising trends for the remainder of the year. To best understand these trends, Altimeter Group’s research team analyzed each Ad in real time, and conducted analysis […]