We’ve done over four due diligence calls with VCs in this space in last 30 days, and Altimeter are helping a couple of brands short list their vendors for RFP inclusions brands know they need an enterprise solution. This scope of this post is for the pure play vendors and […]
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These are the hard working open leaders within corporations that are making cultural change using new technologies to connect with customers and employees. It’s important to salute their efforts. I wanted to first apologies for my delay in updating, but I’ve gotten around to it now. To submit, please carefully […]
They lead the overall strategy of how customers fit into multiple business units. Often does reporting and responsible for return on investment. This activity is likely to stay within the corporation as they have understanding of business goals. And key relationships 3) Brand Representation Represents the story of the brand […]
It’s important to point out the trends in the space. In particular, a role that is so key to success for customer engagement (marketing and service) is the challenging (and often under-appreciated) community manager role. Lately I’ve found a few trends that community managers (and their bosses) need to be […]
To connect with their customers and have data back from. The field of over 140 enterprise class corporations. Many of which have the coveted social strategist role and formalized programs. To find out how far reaching the social media programs stretch. Into the enterprise we asked two questions: 1) “Approximately […]
“Punkings” to find out what went wrong. Why, and what should have been done. First, a workable definition on Social Media. Crises for this report: A social media crisis is an issue that arises in or is amplified by social media.l And results in negative mainstream media coverage, a change […]
Once you understand the three variations, you’ll be a better consumer, marketer, or leader. I take a lot of briefings from companies, in fact, hundreds every year. I also meet with many different corporations who are our clients for longer term engagements and have found a clear pattern in just […]
Their time during the workday. The hires in the social business space continue to heat up. In fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters.Both the submissions on this job announcement board. […]
Left Occupy SF on Sat, Oct 6th. A small group in early am manages camp in front of Federal building. Crowd ebbs and flows throughout day. Photo via Ken Yeung. Three days ago on Saturday. I visited the Occupy SF location with Chris Heuer of Deloitte. Chris Saad, VP of […]
That hiring is the top spend in 2011. Expect there to be more hires over coming quarters. Both the submissions on this job announcement board. As well as available social media positions at corporations continue to pour in. In this continued digest of job changes. I like to salute those […]
That they should never ever have to hide that they’re going on job interviews for future companies from me. At previous companies, I remember having to quietly sneak into back rooms, stepping outside, or making up an excuse I had to go to Dr’s appointments in order to go to […]
From a recruiter seeking a social strategist with 10 years business experience (not just social). An MBA and ability to manage a team of 10 for a total comp of $350-400k. That’s a far stretch above the normal. Which I hear is at director level. Let’s see what happens as […]